The 2003 University of Rochester, Simon School Admissions marketing CD-ROM, entitled "Simon, Where Thinkers Become Leaders," received a merit award in the first annual Service Industry Association Awards held this year. The SIAA Awards is the first advertising awards to specifically recognize the achievements of the service industry. Produced by Corporate Communications, Inc., this CD tells the story of eight alumni and the impact their Simon School experience had and continues to have on their lives.