Blog
Mobile-Friendly Update from Google
On May 12th, 2016, Google confirmed its newest mobile-friendly update since Mobilegeddon had completed its rollout, which was done over several weeks.
The Task of Multitasking -
5 Tips for Including Marketing of Your Website in Your Daily Activities
A list of 5 tips to help you make sure that you're contributing to the marketing of your own company website on a daily basis.
Web Design… Often the Starting Point
While we do work with clients on projects that include branding all through to marketing, these ventures very often begin with a new web design...
What Should I Write About?
4 Tools to Guide Content Development for Your Website
Here are some tools that you can use for generating content ideas that are founded on what people want to read vs. what you think they want to read.
The Importance of Brand in Search Engine Optimization
Learn why branding is more important than ever to search engine optimization and search marketing...
Have You Checked Your Mobile Analytics Stats Lately?
Checking your mobile analytics statistics post #Mobilegeddon and why it's important...
How Rochester, NY Weather is a Lot like Google’s Search Algorithm
I realized that dealing with Google is much like dealing with the weather we experience here in Rochester. And, here’s why…
Blog is Not a 4 Letter Word
Yes, the word blog has four letters, but people often associate having to write a blog with some other four letter words that I won’t mention here..
Content Development for Beginners
Content is the most important component of your website. Yes, design and usability are important, but if you don't have the content, no one is...
Did You Survive #Mobilegeddon?
If your website is not mobile-friendly, if it hasn’t already, it will most likely see a drop in ranking on mobile devices.
Are Your Emails Being Read?How Mobile Use is Affecting Email Marketing
Have you considered how mobile usability is affecting your email marketing? Learn more...
Google Officially Announces that Mobile-Friendly Websites will Rank Better in Search Results
Google stated, “starting on April 21, we will be expanding our use of mobile-friendliness as a ranking signal…"
Is Your Message Clear? Creating an Effective Landing Page and Call to Action
Tips for Creating an Effective Landing Page and Call to Action...
Quick Tip: Listings for Local Optimization
Quick tip on one of the most important aspects of local search optimization...
Preparing for a Website Redesign or Refresh
Some things to keep in mind when doing a website refresh or redesign...