Improve Brand Awareness with Printify’s Custom Merchandise

Image of a person wearing the Corporate Communication logo on t-shirt; two tablets show the Shopify storefront mockup for a company with the Shopify logo at the top right

Custom-branded merchandise is a great way to spread brand awareness and give your customers a way to show support for your business. Traditionally, offering items such as custom-branded apparel would come with some notable challenges:

  •  Large order quantities to achieve reasonable per-unit costs
  • Significant financial investment for large orders
  • Need for warehousing space to protect products
  • Order fulfillment facilities & capabilities

    Just to name a few

Luckily, by integrating a Print On Demand (POD) solution such as Printify with a Shopify eCommerce storefront, you can now easily offer custom branded merchandise - and avoid those traditional challenges!

How Printify and Shopify Work Together:

Printify is a Print On Demand (POD) provider that integrates seamlessly with Shopify.

To begin, a simple setup of your Printify account is required. Next, you need to create your branded graphics (Printify provides helpful guidelines for art creation and file preparation). Once you have your finalized artwork, you can simply pick products from the extensive Printify Product Catalog and attach your artwork. The AI Imaging Tool will then apply your artwork in a realistic manner to the stock product photo.

Once you have your customized products, a simple connection of your Printify Account with your Shopify store is pretty much all that is needed. This will allow all of your Printify products to sync to your Shopify store. 

When an order is placed on Shopify, the product order data is sent directly to Printify. Once received, Printify will begin production and then handle the fulfillment - Hands off, worry-free!  This makes the entire process seamless for you and your customers. 


The market value for print-on-demand software and service revenue is expected to quintuple from $7.67 billion in 2023 to $38.21 billion by 2030. - 2023 E-Commerce Round Up by Printify 

Benefits of Selling Custom Merchandise through Printify and Shopify:

  • No upfront costs - you pay Printify when an order comes through, allowing you to only pay for the merchandise that you sell
  • Huge product selection - Printify offers hundreds of products you can customize including t-shirts, sweatshirts, hats, mugs, posters, phone cases, puzzles, and more
  • Print-on-demand (POD) - no need to hold inventory, Printify prints, and ships the products on-demand when orders are received
  • Integration with Shopify - syncing Printify with Shopify makes the entire merchandising process easy and automated
  • High-quality printing and shipping - Printify handles production and shipping through its integrated global fulfillment network
  • Easy order tracking - orders have tracking numbers so you and your customers can follow the progress on Shopify 
  • Global scale - Printify can print and ship custom orders worldwide

The Printify integration through Shopify is a huge win for any business interested in expanding their brand through custom printed products. There is no reason not to take advantage of Prinifty’s on-demand printing when you use Shopify.

Connect with one of our digital marketing specialists to learn more about setting up your Shopify Website with Printify's On-Demand Printing Solution. Get Started Today! 

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