Building a Brand Identity for Companies with Multiple Brands
Many times when we develop a new identity for a client, we will also recommend creating a style guide for your corporate identity. Your style guide should contain all of the necessary information to create whatever marketing or business communications your company needs. This is not meant to limit creative designs and possibilities, but to establish guidelines and standards for various elements of the new identity.
We will help develop these guidelines for your staff and business partners to easily reference when creating new communications and materials. This information can also be incorporated into a section of the website or a company intranet if appropriate. Our goal for this is to simply provide a practical set of specifications to ensure that the new brand identity is properly applied and protected. This ensures that not only the company logo, but the entire identity of the business remains consistent and recognizable.