In celebration of the organization's 25th anniversary, One World Goods of Rochester, NY wanted to lead off by developing a fresh, creative and unique online brand. The goal was to develop a website design that would be streamlined and uncluttered with a vibrant home page that would highlight their specialty; fair trade products from around the world. Equal to the importance of showcasing the products was the need to highlight the creative artisans producing these beautiful and unique items.
Beyond the visual goals of the online branding, there were specific development and maintenance goals. First, the redesigned website had to make it easy for the management to update product information (including photos) and general information across the site. Additionally, the website had to provide the ability for users a seamless process to purchase gift cards. These plus additional requirements were achieved through the implementation of customized content management system.
The last important element to the online branding was the desire to begin integrating social media. Instead of going directly to the defaults, Twitter and Facebook (though links to these networks are found throughout the site), we recommended a tight integration with Pinterest. A Pinit button is tied to each product making sharing of those product images quick and simple.