One association, one unified online presence.
This online transformation marks a significant step forward in enhancing the Greater Rochester Area Partnership for Elder Care's online presence by strategically merging two previously separate websites into a single, cohesive platform. This unification streamlines the digital experience for both the general public seeking elder care professionals and the association's valued members and all related providers. Additionally, the administration burden on the association management team was greatly simplified and streamlined.
- Website
- Brand Identity
- Brand Strategy
- Email Marketing
Enhanced Brand Cohesion
By consolidating the former outdated member website with the "Elder Pages" member directory, the GRAPE website now presents a unified and professional online brand identity. This cohesive presence strengthens the association's overall image and simplifies access to all its resources. The new website features intuitive and simplified navigation, allowing users to effortlessly find the information they need, whether they are searching for vetted elder care professionals through the "Elder Pages" directory or accessing member-specific content.
The Inner Circle:
Where members connect and thrive.
The new platform features a secure, private member area accessible via unique login credentials. This exclusive section offers significant benefits for GRAPE members:
- Centralized Information Dissemination: Association management can efficiently share important news, updates, and resources directly with members.
- Member-to-Member Networking: The platform facilitates professional connections through a detailed private events calendar, streamlining awareness of association activities and providing convenient online event registration and payment options where applicable.
- Job Sharing Board: An exclusive area provided members with the ability to share employment opportunities across the entire elder care community.
- Simple account management for maintaining registration information.
Unified Online Directory:
Finding appropriate elder care can be a difficult & time consuming process. The highly utilized "Elder Pages" directory, a comprehensive listing of vetted elder care professionals in the greater Western New York region, aims to simplify the process. The directory is now seamlessly integrated into the main GRAPE website where as in the past it was a separate installation, now providing a central and easily accessible resource for individuals and families seeking quality elder care services.
The reimagined UI makes locating and contacting providers much easier than the previous implementation. Additionally, the active members can be downloaded by the administrators and used as the data source for the bi-annual printed directory.
Streamlined Website Updates, Simplified Workflow.
The unification of GRAPE's websites onto a single platform with an updated CMS significantly streamlines administrative tasks. This centralizes control, simplifies maintenance, and ensures efficient content updates across the public directory and private member areas. By consolidating these functions, the GRAPE team benefits from a more intuitive system, saving valuable time and reducing operational complexities associated with managing separate sites
Overall Impact:
Embrace by Members, Providers, Users and Staff, this website unification undertaking has greatly enhanced GRAPEs ability to serve both the public and its members more effectively. By providing a user-friendly, comprehensive, and cohesive online experience, GRAPE reinforces its commitment as a leading resource and network for elder care professionals in the greater Western New York region.