Formally recognized at the Public Relations Society of America (PRSA) Rochester Chapter 2004 PRism Awards Ceremony, an interactive ViewBook CD-ROM designed and produced by Corporate Communications was awarded top honors this year, receiving a 2004 PRism Award. The awards ceremony was held at the Lodge at Woodcliff, on June 10th 2004. The CD-ROM, entitled "At Simon, Thinkers Become Leaders!" was produced for the William E. Simon Graduate School of Business Administration, University of Rochester. The Viewbook CD-ROM features video testimonials of a number of prominent Alumni who benefited from the education they received at The Simon School. The CD-ROM is an electronic version of a traditional viewbook with added motivational content unattainable with standard print production. Additionally, the CD saves The Simon School money due to lowered costs of reproduction and mailing compared with the traditional hardcopy format. "As an Anvil Awards Program, Rochester's PRism Awards recognize complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in public relations to be considered for a PRism Award," according to