The Viewbook CD-ROM Corporate Communications produced for University of Rochester's William E. Simon Graduate School of Business Administration, entitled, "At Simon, Thinkers Become Leaders" has already won several other awards this year, and has now added Telly Awards Finalist to the list. The CD-ROM is an electronic version of a traditional college viewbook with added motivational content unattainable with standard print production. Additionally, the CD saves The Simon School money due to lowered costs of reproduction and mailing compared with the traditional hardcopy format. It can be cost effectively replicated in small quantities allowing for targeted marketing to small groups. Not only did the CD-ROM directly contributed to the enrollment numbers, but it also increased qualified website traffic on the school's web site. This was accomplished through a network of critical links embedded on the CD-ROM. These links provide a quick and effective means for prospective students to request more information and to apply online. As described on the official Telly Awards web site,, "The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards receives entries from all 50 states and five continents and is a widely known and highly respected national and international competition."