U.S. Chrome was searching for an agency that could propel the organization's online presence forward. It was clear the company was in need of a revitalized website, but how large the need was wasn't fully realized until the results of a comprehensive website analysis were revealed.
Mobile-Friendly Responsive Design
We performed a comprehensive analysis of the website traffic, which yielded some noteworthy data. One of the most eye-opening statistics was the percentage of traffic visiting the site from tablets and mobile devices - over 25 percent. This information helped explain the need for the design of a mobile-friendly website. We developed a flexible responsive website that continues to accommodate the shift from desktop access to mobile access.
'Siloed' Location-Based CMS
A robust Content Management System (CMS) was a requirement identified during our initial research. The client needs to be able to make rapid website changes in response to new services and individual location capabilities. It was this localized need that led to a unique team based content management system, providing representatives at each location with the ability to maintain their location's content - and only their location.
GeoCentric Quote Request Mechanism
Following the location based CMS, a robust GeoCentric quote request mechanism was implemented. The system provides clients with the ability to cross reference location capabilities and request quotes directly from the nearest capable facility. This unique capability aids in reducing product transport costs as well as decrease quote turnaround times.
After a thorough search of web developers, we chose Corporate Communications due to their prior work, specifically with clients in the manufacturing arena. Our efforts, and those of Corporate Communications, has provided what we feel to be a website that is effective, contemporary and more accurately reflects the fact that our company is on the leading edge of plating technology. We could not be more pleased with how the site looks and functions now and we are confident it will serve us well into the future."
Controller, U.S. Chrome