Corporate Communications Launches a New Resident Website for Home Properties
Home Properties launched a fresh, new website for its 42,000+ residents in November 2013. Today, it has a completely new look on the front-end and state-of-the-art technology supporting the back-end. Research was conducted prior to the redesign and development to better understand and address the needs of both residents and internal users. This research was crucial to the design process to utilize Responsive Web Design (RWD). By incorporating RWD, our team could easily manage a simple website and residents could access information from their smartphones, tablets or computers, all while maintaining a consistent brand identity that can be scaled to any device. This was a massive improvement considering the old website (circa 2007) did not support mobile.
Other improvements included enhancing the imagery throughout the website, an improved navigation that provides residents one-click access to things they do the most (i.e.: pay rent, place service requests), and social media integrations. The result is an extremely useful website that has a fresh, modern look and truly reflects the essence of the Home Properties brand.
Home Properties utilized local talent to design and develop this new website. Corporate Communications, an interactive marketing agency located in Rochester, was the agency we collaborated with for the design and construction, as well as the hosting, of the site. We are very proud and pleased with the results of working with this local, talented team to produce what is truly a world-class website."
VP Marketing, Home Properties, Inc.