Strategic Execution

Content Audit, Hierarchy Reorganization & Consolidation

• Information Architecture Restructure: Conducted an in-depth content audit to eliminate redundant pages and organize GRSLA’s information into clear, audience-centric navigation tracks:
• Families & Caregivers: Direct pathways to program site listings, eligibility requirements, and registration steps.
• Funders & Community Donors: Clear visibility into community ROI, financial transparency, and giving opportunities.
• Educators & Advocates: Centralized access to annual evaluation reports, historical impact data, and news updates.
• Impact Report Consolidation: Streamlined years of standalone evaluation documents into interactive, digestible web summaries (Summer 2025 Program Impact, 2023 Evaluation Reports), giving visitors immediate insight into program performance without requiring heavy PDF downloads.

New Modern, User-Friendly Website Design

• Warm, Community-Centric Aesthetics: Crafted a bright, approachable visual identity with vivid photography of local students, approachable typography, and an intuitive layout reflecting the energy and promise of summer learning.
• Interactive Program Site Directory: Built a clear breakdown of regional program sites, enabling parents and community partners to quickly identify active neighborhood locations across the City of Rochester.
• Frictionless Mobile-First Experience: Optimized the layout for smartphone users, recognizing that many parents and local donors access the site on mobile devices while on the go.
• Accessibility-First Engineering: Incorporated inclusive WCAG accessibility features across all elements to ensure seamless navigation for all community members.

Content Management System (CMS) Customization

• Empowering Non-Technical Staff: Developed an intuitive, custom CMS administration panel that allows GRSLA staff to update program site locations, publish news items, and update annual impact statistics in real time.
• Modular Impact Blocks: Designed reusable component blocks for "By The Numbers" statistics (e.g., 260 Students Served, 1:5 Teacher-to-Student Ratio, 8 Regional Sites), allowing the team to effortlessly refresh metrics as new cohort data becomes available.
• Streamlined Registration Updates: Built a flexible alert bar and dynamic content callouts to feature key enrollment deadlines during critical spring and summer enrollment windows.

In-House Headshot Studio & Custom Photography

• On-Site Studio Session: Hosted a dedicated headshot studio session at our Corporate Communications facility, providing high-end professional portraiture for GRSLA leadership, staff, and key stakeholders.
• Cohesive Team Representation: Replaced mismatched employee photos with crisp, uniformly lit, and professional imagery—building immediate credibility and warmth across the site’s About Us and Leadership sections.
• Custom Brand Asset Library: Captured custom high-resolution photography that authenticates the organization's mission and provides versatile assets for ongoing digital and print marketing efforts.

Cross-Media Brand Alignment: Print Collateral Design

• Extending Digital to Physical: Unified GRSLA’s brand identity beyond the screen by translating the newly established web design system into custom print collateral.
• Teacher & Staff Name Badges: Designed high-visibility, professional name badges for summer LEAP educators and site administrators, using the brand's vibrant palette and typography to foster a welcoming environment for young Pre-K students.
• Reinforced Brand Authority: Ensured a seamless visual connection between the website, on-site classroom environments, and community events—solidifying brand recognition across every touchpoint for parents, school district partners, and donors.