More than Just JELL-O
Situated halfway between Buffalo and Rochester NY, millions travel through Genesee County each year via Interstate 90/New York State Thruway. What many people don't realize is the myriad attractions and historically significant destinations that are located within the county, including the birthplace of JELL-O!
Tasked with invigorating the tourism industry within the rural Western New York County, Genesee County Chamber of Commerce's Tourism Promotion Agency relies heavily on its digital marketing strategy. Corporate Communications worked closely with the TPA's marketing team to devise, design and develop a dynamic, visually-rich website to highlight county destinations and news and upcoming events.