We are excited at the announcement that the Finger Lakes Tourism Alliance website www.fingerlakes.org, has been awarded the Rochester Business Journal's, Best of the Web award for Hospitality/Tourism as well as the Bronze-Overall Award. The destination marketing website was selected from several hundred submissions according to Susan R. Holiday, President and Publisher of the RBJ. This is the 11th Rochester Business Journal's, Best of the Web award for Corporate Communications, Inc., more than any other firm.
Additionally, the FLTA website was also awarded The New York State Travel & Vacation Association Visitor Service Award at the state conference dinner. This award goes to a tourism promotion agency, community or attraction that has worked strategically to welcome visitors more effectively.
Finger Lakes Tourism Alliance had a strategic goal of growing tourism by 20%, over the next three years. Knowing the website plays the key role as a major conduit in growing revenue in the 14 county region, they contracted Corporate Communications to design & develop the new website. The resulting website exemplifies the significant increases in marketing responsiveness that can be realized when website administration is shifted from an organization's administrative staff to the individual member/partners who truly know their businesses best.
The website now has images, activities and events that reflect the beauty, fun and business of this region. Visitors can easily find, plan and map more than 800 business member/partners in the 14 county region using our interactive map and trip planner. Each member/partner has their own web page they can self administer, giving them much more control over their marketing and promotions. They can now immediately update information and images to reflect changes in pricing, special offers and promotions or adjust their information to reflect seasonal demand. Finger Lakes Tourism Alliance maintains control over all this content with our custom, web based content management system featuring an integrated revision & approval system process. The fingerlakes.org website offers businesses in this region the ability to become the greater sum of all the parts!
Talk to us today to discover all the destination marketing solutions we provide!