How do you exclude your IP address from your analytic reports?

If you're looking to get the most accurate client data results from your analytic reports, you may want to consider excluding your own IP address. By doing so, you can more easily distinguish real visitors from your own visits. The purpose behind doing so is to focus solely on external customers' behavior without your internal traffic skewing the data at all.

To do so, it's really a quite simple step-by-step process:

  • First, you'll have to identify your IP address. Luckily, Google makes this quite simple for us. All you need to do is Google "What is my IP" and you'll be able to view your public IP address.

  • Next, create a filter in Google Analytics by clicking on "Admin" in the upper right-hand corner. From here, you will create a new view for “No Internal Traffic”. Click on ‘Filters’ and ‘+Add Filter’.

  • Now you will name your filter to mark the exclusion of internal company traffic IP addresses. Select 'Predefined' as the filter type and then 'Exclude' from the Predefined filter types.

  • Lastly, all you have to do is simply verify your filter to ensure that it worked. You can do so by monitoring traffic in the filtered view.