Bringing a Retirement Community’s Vision Together Through Web Design
As our creative team began to dig into the website redesign project for Vienna Gardens / Armstrong Independent Senior Living Communities we realized there was more potential to further define and enhance their brand. We implemented a branding strategy that focused on creating a new corporate logo, with sub branding to help increase awareness that they offer residency at two completely separate senior living locations.
With approvals on this direction from their marketing team, we then starting building an identity around the parent company, which provided the marketing team with a better opportunity to call out and define the two community locations; Vienna Gardens and Armstrong. After a few weeks of discovery, design and refinement, we were able to establish the new logo and implement the brand identity for Tri-City Retirement Communities. Once the assets for the new identity were available, our web development team was able to incorporate them into the new charming, well-defined, and well-branded website.
- Brand Strategy
- Brand Identity