Corporate Communications was familiar with Progressive Implantology and Periodontics' great work, as they were of us. The owner of the practice was so busy growing his business he never had time to make the changes he had wanted to make to his digital marketing approach until the Covid 19 pandemic hit. That is when Dr. Suresh Goel came to Corporate Communications and said, "I finally have the time to rebrand Progressive Implantology and Periodontics, our approach, our identity, and our website!"
We of course said, "We're all in, let's do it!"
- Brand Strategy
- Brand Identity
"This is exactly what I was looking for, I love this."
- Dr. Suresh Goel, Practice Owner, Progressive Implantology & Periodontics
As we developed a new brand identity for Progressive Implantology & Periodontics, we wanted to focus on a key part of their name, "Progressive". Progressive Implantology & Periodontics' practice grew incredibly fast because they were offering technological advances in Periodontal procedures, with great outcomes and faster recovery times.
You can see that the word Progressive is larger and very readable now compared to their old logo. We applied colors that were clinical and very classy. They loved the new look and we have applied it to everything they do.
Website Design with the Patients in Mind
Dr. Goel wanted to change the website from an informational and somewhat impersonal site to a truly engaging, interpersonal exchange with his prospective patients. As he said, "Many patients do not know the procedure they need, they just know the problems they are experiencing, so we just want them to call us so we can help them." On the Home page, through responsive website design, we introduced representative imagery of their patient's profile and posed a series of symptoms they may be experiencing, encouraging them to call or set up a teledentistry appointment. The next panel showcased several truly "progressive" procedures they specialize in, at their practice.
To create an even stronger interpersonal connection with prospective patients, we introduced a great deal of video to the new website. We know people will not read much text, but they will watch videos. So each procedural page begins with a "virtual" video "Conversation with the Dentist." Dr. Goel discusses your symptoms and how this procedure is the solution. The next panel features a video of the procedure. It highlights the advanced technology they offer patients and helps them know what to expect during their visit.
Social Media Marketing and Local SEO Services
Corporate Communications updated all of Progressive Implantology & Periodontics' Social Media channels with their new identity. We also organized and centralized all usernames and passwords so we could effectively manage and execute Social Media campaigns to promote the practice.
We also set up Local SEO for all five of their office locations. It offers the lowest cost with the most significant impact in search results, giving Progressive Implantology & Periodontics a page 1 listing on Google. Additionally, we conducted keyword research and are providing ongoing SEO (Search Engine Optimization) to increase their prospect conversion rates for the procedures they offer.
Supporting Print Collateral
Progressive Implantology & Periodontics had Corporate Communications apply their new identity to all their printed materials that prospective patients receive after a first contact or visit. This includes a very unique patient referral form we designed for the practice. Dr. Goel wanted his to be on the "lighter side" for the work they needed, and so it was memorable to the referring dentists and the patients as well. You have to see it to understand how truly unique and memorable it is.
Council of Agency Executives