Rochester Regional Healthcare Association was going through a complete rebranding and trusted that Corporate Communications could provide the digital marketing strategy and expertise needed to support their new mission, vision and overall business model. They chose us to implement the tactical execution of a key component of their new brand, their new website.
We were chosen for a variety of reasons; they were familiar with our work with the University of Rochester, as well as our other projects with non-profits and health and human service organizations. Additionally, we had demonstrated a high level of programming expertise, which gave them the confidence we could simplify a very complicated administrative process of uploading member contract data for online use. They also liked the simplicity, tremendous capabilities and ease-of-use of our custom Content Management System (CMS) when they saw a demo.
Between our body of work, expertise and track record of success with Pandion's peers, they trusted we could successfully carry out the execution of their new site.