Rebooting a Real Estate Corporation
Baldwin Real Estate Corporation turned to Corporate Communications to bring their outdated website up-to-date with a more refined, mobile-friendly and refreshing look. The existing, outdated WordPress website lacked any visual appeal and contained no real presence for the corporate brand. The site navigation was confusing and provided limited content, making it difficult for visitors to find where they needed to go or retrieve any valuable information once they'd managed to get there. There was no real connection to their property websites, which hindered their overall goal of attracting new tenants. Additionally, their site lacked Responsive Web Design (RWD), which meant that a large portion of their audience had a hard time accessing information from any device other than desktop computers.
Once we took the reigns on their web presence, our main goal was to completely update Baldwin's approach to their web strategy by incorporating some elements from their existing corporate identity, while still giving their brand a total reboot. Since some of their marketing materials were still valuable to them, instead of completely starting from scratch, we simply found a better, more effective approach of integrating their main website with their portfolio of properties.
- Brand Strategy
- Brand Identity