Artwalk Tile


Bridging the gap between brick-and-mortar and online shopping 

Artwalk Tile began as a local tile showroom in Rochester. Since launching it's online store, it has grown both online and in-store business. Corporate Communications has worked closely with Artwalk to expand into the world of e-commerce. We not only designed and built a custom e-commerce website, we led efforts to bring in customers through SEO, pay-per-click advertising and other digital channels. 

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Shopping for flooring has never been easier

During the design process, we discovered that users thought Artwalk's prices were competitive, but found it difficult to browse products and find what they were looking for. Prior to the redesign products were categorized by brand. But that's not how users shop. They have a project and want to view a certain color or material. We identified 6 category types based on users preference and how they think about tile and flooring. The result was increased engagement and conversions. 


Leveraging social channels

In the interior design world, Pinterest is King. we worked with Artwalk to use pinterest to drive in-bound marketing to the site and generate sales on the site.


Keying-in on keywords

With all the keywods floating around in the flooring space between brands, types, materials, Artwalk needed help identifying keywords that would generate the most return on investment in both search engine optimization and pay-per-click ads. Corporate Communications performed detailed keyword analysis and monitors it on a monthly basis.

How can we help you?

We love a challenge. Tell us a little about your marketing needs to get the creative juices flowing. We'll be in touch soon with some excellent ideas.