Bridging the Gap Between Brick-and-Mortar and Online Shopping
Artwalk Tile began as a local tile showroom in Rochester, NY. Since launching its online store, it has grown in both online and in-store business. Corporate Communications has worked closely with Artwalk Tile to expand into the world of eCommerce. We not only designed and built a custom eCommerce website, but also led efforts to bring in customers through Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising and social media marketing.
- Content Development
Shopping for Flooring Has Never Been Easier
During our design process, we discovered that users found Artwalk Tile's website to be confusing and difficult to browse through products to find what they were looking for. Prior to the redesign, products were categorized by brand - but that'snot how users shop. When looking to start a home project, people want to focus on certain colors and materials. So, we identified six category types based on user preferences and how they think about tile and flooring. The result was increased engagement and more conversions.
Leveraging Social Channels
In the interior design world, Pinterest is a massive platform to take advantage of. We worked closely with Artwalk to use Pinterest to drive inbound marketing to the site and generate more sales.
Keying in on Keywords
With all of the keywords floating around in the flooring space between brands, types and materials, Artwalk needed help identifying keywords and phrases that would generate the most return on investment in both SEO and PPC ads. To address this, we performed a detailed and thorough keyword analysis that is monitored on a monthly basis.
Robert H. Oliver, M.D., PLLC