When does it make sense to create separate sites?

If you find yourself asking this question, chances are your business offers several different services. So, you're probably wondering if it's easier to make separate microsites with independent links and addresses that can be accessed from your main site, or if it makes more sense to create one website consolidating all of the information in one place.

Before you make your final decision, consider these two questions:

  1. Will the separate site have a different audience than your main site?
  2. Will the new site have different goals?

If you answered 'yes,' to both of the above questions, chances are it may make sense for you to move forward with the development of a separate site.

In any other case, it may be a better idea so simply create subpages off of your main site. This could save you hundreds of dollars and hours in the long run.