Websites

  • When does it make sense to create separate sites?

    If you find yourself asking this question, chances are your business offers several different services. So, you're probably wondering if it's easier to make separate microsites with independent links and addresses that can be accessed from your main site, or if it makes more sense to create one website consolidating all of the information in one place.

    Before you make your final decision, consider these two questions:

    1. Will the separate site have a different audience than your main site?
    2. Will the new site have different goals?

    If you answered 'yes,' to both of the above questions, chances are it may make sense for you to move forward with the development of a separate site.

    In any other case, it may be a better idea so simply create subpages off of your main site. This could save you hundreds of dollars and hours in the long run.

     

     

  • How often should I be updating the content on my website?

    Keep your content fresh. Website content requires constant updates. Make sure your current resources, product launches, latest news, upcoming events, and program details are posted on a regular, monthly basis. Give your visitors a reason to keep coming back. Change is good for both loyal users as well as those looking to find you online. Search marketing relies heavily on continuously adding new content to your web presence.

  • What is a FQDN?

    FQDN stands for Fully Qualified Domain Name. Which is great if you know what a Fully Qualified Domain Name is – if not, read on! 

    A FQDN is a unique and complete address (URL) used to direct traffic on the internet to a specific location or internet IP address. The biggest characteristic is that a FQDN can only be interpreted in one way, meaning that entering a FQDN in a browser URL field for example, will take the user to only one place. This allows website hosting companies and authentication services to pinpoint exactly where they want their content to be located.

    The formatting or syntax of a FQDN is very specific – which enables the system to work around the world.

    FQDN Formatting

    There are 3 elements of FQDN formatting.

    • TLD – Top Level Domain
      The ending characters that appear in an FQDN – normally 3 or 2 characters (.com, .edu, .net etc.)
    • Sub Domain – Is the domain that appears under the TLD – DOMAIN.com for example
    • Hostname – the hostname is the leading characters of the FQDN (www in the case of www.domain.com) A domain holder can create countless hostnames as they related to a subdomain. For example:
      • mail.domain.com
      • ftp.domain.com
      • www.domain.com


    Next time you enter a URL into a browser, take a moment to look at and break down the FQDN into it’s parts.

  • What does the acronym LAMP stand for?

    LAMP is an acronym used when discussing websites and web development that stands for: Linux, Apache, MySQL, and PHP.