What are some good cost effective ways to build better brand awareness?

Educate, entertain and engage!

Provide valuable content and/or tools that will engage your target audience and build brand credibility. Share a more personal side of your organization in a fun, lighthearted manner that connects your brand with your consumers. Always create the best possible experience to encourage your users to appreciate your brands' value and prefer your products and/or services over your competition.

Start implementing these tactics and watch them become your brand advocates!