In an effort to help generate the $100 million needed to complete the new Golisano Children's Hospital and major enhancements to the pediatric program, a building naming campaign was launched late in 2011 by the University of Rochester Medical Center. Encouraging donors to make major contributions to a project that has not yet broken ground can be a bit of a challenge. A strategic approach was needed to help donors 'visualize' what their contribution will mean to the overall project.
Interactive Custom Website Application
We developed an Interactive Virtual Building Tour which highlighted the variety of naming opportunities available throughout the construction. Each floor is mapped with interactive areas showing details of naming opportunities and details related to each. Accompanying the details, a small editorial is provided to explain the area purpose and positive impact provided.
Custom Content Management System
A custom website Content Management System allows the Golisano Children's Hospital website management team to maintain naming opportunities details. The simple interface provides a quick download of areas as well as donor details. Additionally, the interactive tour was developed to be completely mobile-compliant, functioning perfectly on mobile devices including iPhones and iPads running the iOS operating system.
The naming campaign website provides more information about the construction project and the campaign naming opportunities. View the Golisano Children's Hospital building naming interactive application - click on the "Our New Building, Explore It Now" call out at right.