The Importance of Video Marketing

When it comes to creating video content for your business, we know you’re probably already asking yourself “is it really worth it?” Well, in short, the answer is yes.

If you want to keep up with your competitors and build your brand voice, video content is an effective digital marketing method that can achieve this. But it’s not just about doing what everyone else is doing. There are so many more benefits that come along with utilizing video content to further promote your business.

Video Playing on Smart Phone

More Traction & Attention from Consumers (Higher Engagement)

If you’re looking to truly engage your consumers in your content, video content is key. Audiences are 10 times more likely to engage, share, like and comment on videos than blogs or other related social posts. That is because video content in a way demands consumers attention more than any other medium.

Greater Optimization Opportunities

The thing about blog posts is that while you can gather some degree of insights, it’s hard to tell just how engaged your audience really was. Through video content, you can measure how content is performing more effectively than through blog posts. Video content can show you what’s working and what isn’t through measuring click-through rates, drop-off points and even number of times watched. Not to mention, video content is a great way to improve your SEO efforts.

Higher Retention Rates

It’s no secret that video or image-related content outperforms any other form of online content. People process imagery 60,000 times faster than text and 90 percent of information transmitted to the brain is visual content. Having that said, if you’re trying to capture the attention of your audience (which you are), video content is the route to choose. It’s quicker, easier and much more convenient to gather information visually than it is through text.

Builds an Emotional Connection to Your Brand

Part of building a long-term relationship with your consumers is to evoke them emotionally. Through video content, you can quite literally put a voice, face and expressions to express your brand’s message. Your consumers will be more inclined to interact with a brand they can relate to, and evoking emotions definitely is a strong method of capturing your audience’s attention. Certain feelings and emotions can prompt your audience to take meaningful action. If you’re looking to tell a story, video content enables you to powerfully connect with your target audience.


The goal in any marketing strategy is to increase customer conversions, right? Well, according to Vidyard, research shows that 71 percent of marketers agree that video conversion rates outperform any other form of digital marketing content. Think of it this way: if a picture is worth a thousand words, video content could very well be worth a thousand sales.

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