NYSTIA, New York State’s premier business-to-business tourism association, makes a positive impact with the organization's tourism website design. New York State Tourism Industry Association represents more than 60 counties and 20,000,000 NYS residents, and has since grown into the state’s foremost tourism cooperative. NYSTIA partnered with us to first define the requirements of a new tourism website presence for the association. We then created and developed a custom website design to meet their required goals.
Through a series of needs assessment sessions, a website development plan was laid out. Resulting goals included the need to create a tourism website that reflects the organization’s expansion and unity, better enables access to learning and promotional opportunities, empowers individual members to share key tourism expertise and ultimately, to highlight NYSTIA's leading role in the professional development of New York State tourism.
The new website design New York State Travel & Vacation Association unveiled provides a better networking platform and connects tourism-related business members with current information to help promote travel within New York. A private, members-only section offers an extensive collection of tourism industry data, issues and activities, as well as interactive ways members can exchange research and network. The tourism website design also boasts complete access to NYSTIA publications and online registration for meetings and conferences.
Our custom Content Management System (CMS) provides NYSTIA with the ability to update website tourism news, update member resources, networking events, financial assistance programs and member websites within seconds. Additionally, the CMS was designed to give NYSTIA a comprehensive attendance and sponsorship management tool for Trade Shows, events and Co-Op Programs. An enhanced registration process and membership tracking program have increased overall efficiency for the organization and made it much easier for members to stay up-to-date with their membership status, including automated reminders when registration fees are due.