(Rochester, NY) The launch of the new Kodak logo is being felt worldwide. In order to implement the contemporary new image of Kodak, business units and external partners required a single source of information related to the new Kodak brand.
To fulfill these branding requirements, Kodak turned to interactive development partner, Corporate Communications, Inc., located in the hometown of the company's international headquarters of Rochester, NY.
Corporate Communications, in corporation with Kodak Alaris introduced the new Kodak Corporate Branding Portal. Kodak personnel and external partners that require information about use of the new brand, related strategy, available logos, communication assets and approval processes are now located in a single, secure dynamic portal. The ability to redefine the new Kodak brand strategy and brand identity across business units and corporate partners worldwide brings the new business direction a closer alignment.
Supporting this uniform front is a dynamic interactive portal that allows for a wealth of information, implementation and updates on the new brand and related strategy. As a global company, the need to support internal requirements while extending the same level of support for worldwide partners provided Kodak a unique challenge.
That challenge was expertly met by Corporate Communications, which implemented a secure system that facilitates communication between departments, partners and Kodak Corporate Branding. Kodak's new Corporate Branding site will continue to evolve as they are faced with new challenges. Registered users will receive email updates to be automatically notified of changes to the site. Feedback to the site will assist Kodak Corporate Branding and Corporate Communications to proactively implement the necessary updates to better assist in meeting future demands.
From new global identity and brand guidelines, corporate policies and news, to business communication assets, processes and approvals, the Kodak Corporate Branding site serves as in information portal that will bring consistency and efficiency to global communications and ensure the Kodak brand is presented in a cohesive way.