Webmercial Marketing

Webmercial marketing provides a unique and innovative way to quickly and effectively communicate your message to a targeted audience.  One-to-two-minute electronic marketing presentations, webmercials require a small commitment on the part of the viewer but provide a powerful impact for the marketer.  Designed to achieve the highest emotional impact possible, most webmercials include an interactive "call to action" at the end of the webmercial, to 'strike' at the peek of the emotional connection.

Utilizing custom designs and engaging story lines we develop award-winning webmercials by artistically employing a variety of media to quickly tell a story. Webmercials combine high quality photographs, engaging animated text, dynamic graphics & music or narration, webmercials can easily appeal to a viewer's emotions - creating an immediate connection. Applications for webmercials are endless. We have identified two primary markets finding great success with webmercials:

Not-For-Profit Webmercials

Not-for-profits, find webmercials to be a highly effective means of appealing to potential donors as well as educating untapped membership communities. Some of the typical not for profit webmercial topics include:

  • Annual Giving Campaign Webmercials
  • Capital Campaign Webmercials
  • Recruitment & Membership Webmercials
  • Event Promotion Webmercials

Commercial Webmercials

Commercial organizations ranging from manufacturing companies to service providers are constantly implementing webmercials in a variety of applications. Found to be quick educational tools webmercials are essential elements to a comprehensive marketing plan. Some of the typical commercial applications include:

  • New product marketing webmercials
  • New service marketing webmercials
  • Competitive advantage webmercials
  • Talent Recruitment Webmercials
  • Company Messaging Webmercials

The added benefit to webmercial marketing is the wide variety of delivery methods.

Here are just a few of the marketing possibilities:

  • Webmercials featured on USB Flash Drives
  • Links to webmercials sent via e-mail marketing campaigns
  • Webmercials integrated into an existing website
  • CD Webmercial distribution
  • Dynamic PowerPoint presentation introduction frame
  • Looping webmercials displayed for trade shows, sales events, etc.
  • Easily incorporated into viral email marketing
  • Designed to allow viewer click-through rates to be easily tracked
  • Customizable message to address multiple audiences with a single webmercial marketing campaign

Contact us today to speak with one of our Webmercial marketing specialists and get your message seen, quickly & effectively.