Many times when we develop a new identity for a client, we will also recommend creating a Corporate Identity Style Guide. This guide is not meant to limit creative designs and possibilities, but to establish usage guidelines and standards for various elements of the new identity, such as logo usage, colors, fonts, images, icons, style, etc. It simply provides a practical set of specifications to ensure that the new Brand / Identity is properly applied and protected. This ensures that not only the company logo, but the entire identity of the business remains consistent and recognizable.
Contact us for assistance with developing a brand identity style guide.