Search Engine Optimization (SEO)

We customize our website optimization efforts based on the goals you set for your website. We begin by doing a comprehensive evaluation of your current website to determine areas of need. This includes a competitive analysis, key term identification, and content review. We then develop an organic search engine optimization plan to address these needs and implement accordingly.

However, our work does not stop at the implementation of an SEO plan, we work with you on-going to evaluate what's working and determine adjustments that need to be made based on these evaluations.

We work with you on:

  • Overall review of website performance
  • Key term research and identification
  • On-page optimization including content as well as titles and meta descriptions
  • Link analysis and opportunities
  • Local search optimization
  • Reporting and evaluation

Contact us today for more information on our search engine optimization services and how it can drive more qualified traffic to your business.

Ideas for Website Content

What Should I Write About?
4 Tools to Guide Content Development for Your Website

Jul 22, 2015

Here are some tools that you can use for generating content ideas that are founded on what people want to read vs. what you think they want to read.

brand and search marketing

The Importance of Brand in Search Engine Optimization

Jul 13, 2015

Learn why branding is more important than ever to search engine optimization and search marketing...

Blizzard like Google Algorithm

How Rochester, NY Weather is a Lot like Google’s Search Algorithm

Jun 3, 2015

I realized that dealing with Google is much like dealing with the weather we experience here in Rochester. And, here’s why…