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Search Engine Marketing

Search Engine Optimization (SEO)

What good is a website if no one can find it? We will analyze your current organic (non-paid) optimization efforts and make tailored recommendations based on on our review. We will work with you to implement the recommendations and evaluate on-going to make adjustments as needed. Learn more...

Local Search Engine Optimization

Local search engine optimization has become a strategy all its own. For brick and mortar businesses looking to not only drive traffic to their website, but also foot traffic to the store itself, a focus on local optimization is an essential part of the marketing plan. Learn more...

Pay-Per-Click (PPC) Campaign Management

Paid search advertising and display advertising is an important component of an online marketing strategy. We will work with you to develop a plan based on your goals and set up, manage, and evaluate your pay-per-click campaign on-going to make it a success. Learn more...

Website Analytics

A search engine marketing plan begins and ends with website analytics. We will help you to interpret data and use the information for development of and on-going evaluation of your search engine marketing plan. Learn more...

Ideas for Website Content

What Should I Write About?
4 Tools to Guide Content Development for Your Website

Jul 22, 2015

Here are some tools that you can use for generating content ideas that are founded on what people want to read vs. what you think they want to read.

brand and search marketing

The Importance of Brand in Search Engine Optimization

Jul 13, 2015

Learn why branding is more important than ever to search engine optimization and search marketing...

Blizzard like Google Algorithm

How Rochester, NY Weather is a Lot like Google’s Search Algorithm

Jun 3, 2015

I realized that dealing with Google is much like dealing with the weather we experience here in Rochester. And, here’s why…