Digital Marketing Specialist

We are currently seeking a Digital Marketing Specialist to join our team. Core responsibilities will be to develop, implement, track and optimize clients’ digital marketing campaigns across all digital channels.  The ideal candidate will have 3-5 years’ experience in digital marketing or related field

Responsibilities:

  • Create original, relevant, engaging, and high-quality written content
  • Manage social media presence for multiple clients
  • Interface with clients to strategize, plan campaigns and calendars
  • Utilize SEO and SEM strategies in all aspects of content development for website and digital advertising
  • Report on results and guide paths forward
  • Create and manage promotions and social advertising campaigns (contests, promotions, giveaways and growth initiatives to engage, build, and strengthen online presence)
  • Track, report, and analyze website analytics and pay-per-click initiatives and campaigns
  • Analyze campaigns and translate data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
  • Manage digital paid advertising
  • Optimize copy and landing pages for search engine marketing
  • Research and implement search engine optimization recommendations

Qualifications:

  • Proven target audience growth month over month (social followers and web traffic)
  • Qualified leads funnel consistently through Marketing activities
  • Regularly assess effectiveness of activities and campaigns
  • Successfully manage multiple accounts

Experience:

  • Bachelor’s Degree in Marketing or Communications or related, with a focus in Digital Marketing
  • 3-5 years of relevant experience in a professional business setting
  • Advanced knowledge of Google Analytics
  • Experience with Google AdWords and social media advertising a plus
  • Proficiency with using Microsoft Word, PowerPoint, Outlook, and Excel; experience with Photoshop or other photo editing program a plus
  • Excellent writing and communication skills