Corporate Communications is currently seeking a self-motivated & creative Digital Marketing Specialist with a concentration in Social Media. This team member will be responsible for supporting various clients’ social media needs. These responsibilities include, but are not limited to, advanced planning & creation of engaging and attractive social media graphics, assisting with video content creation, subscriber integration and growth, regular reporting and strategic recommendations for growth. The ideal candidate will have a creative eye for design and photography, a keen eye for detail and a love or problem solving.
Responsibilities:
- Create original, relevant, engaging, and high-quality written & visual content
- Manage social media presence for multiple clients
- Interface with clients to strategize, plan campaigns and calendars
- Utilize SEO and SEM strategies in all aspects of content development for website and digital advertising
- Report on results and guide paths forward
- Create and manage promotions and social advertising campaigns (contests, promotions, giveaways and growth initiatives to engage, build, and strengthen online presence)
- Track, report, and analyze social impact to website analytics and ROI of paid efforts
- Analyze campaigns and translate data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
- Manage digital paid advertising
- Optimize copy and landing pages for search engine marketing
Skills & Qualifications:
- Proficiency in multiple social media platforms including Facebook, Instagram, LinkedIn, and Twitter
- Experience with paid social media management including Facebook / Instagram and LinkedIn
- Proven target audience growth month over month (social followers and web traffic)
- Qualified leads funnel consistently through Marketing activities
- Regularly assess effectiveness of activities and campaigns
- Utilize social listening tools to collect data to provide insights to drive content marketing strategies
- Successfully manage multiple accounts
- Ability to work equally as part of a team & independently, collaborating with the sales and marketing teams
Experience & Education:
- Bachelor’s Degree in Marketing or Communications or related, with a focus in Digital Marketing
- 4-6 years of relevant experience in a professional business setting
- Excellent writing and communication skills
- Advanced knowledge of Social Media Platforms
- Experience with social media advertising
- Experience with Google Analytics as related to social media
- Proficiency with using Google Workspace and Microsoft 365
- Experience with Photoshop, Canva or other photo editing design applications