E-commerce websites have revolutionized the merchant / customer relationship and understanding this e-commerce relationship is critical in the successful development of an online shopping website.
Commonly e-commerce website design and development is merely nothing more than force fitting the client into a common mass-produced shopping cart solution. These websites lack brand continuity, user flexibility, and future expansion capabilities. The sites all begin to look the same. We believe in a different approach.
We work with our clients to identify goals and priorities related to their e-commerce website initiative – and overall business strategies. The identified strategies dictate direction and requirements for the shopping cart capabilities. The e-commerce website design and user interface will accurately follow established corporate branding guidelines or a brand that we help you to define. We focus on creating a unique e-commerce website that compliments all other marketing and company goals.
We design an e-commerce shopping cart with the user-experience in mind, making it simple enough for a visitor to easily navigate, but also offering robust features that will make their experience enjoyable. Because we customize our shopping cart solution based on the needs of your business, we often develop unique applications that help our client to most fully promote their products as well as to manage their on-line sales.
Some of our more common custom e-commerce shopping cart features include:
We will work closely with you to determine the shopping cart features that will best meet your needs and the needs of your customers. We will also work with you on-going as these needs may change over time, making it necessary for additional features and functionality.
A successful e-commerce website must have accurate product information and availability status. Keeping this information up-to-date can be complicated and time-consuming if changes can only be performed by skilled developers. When we design an e-commerce website, we also implement a custom content management and statistical reporting dashboard. As with the website design, the dashboard is customized to the needs of our client.
Standard configurations include:
As a full service interactive marketing agency we pay close attention to current search engine practices and standards. It is this awareness that helps to establish our e-commerce website development guidelines. The underlying code and architecture of our custom e-commerce websites conform to established guidelines to achieve optimum ranking results while at the same time maintaining a straight forward simple user experience.
For an e-commerce website to be successful potential customers must be driven to the specific product or service they are searching for, quickly. During the e-commerce development process, a strong emphasis is put on understanding customer searching and buying habits for each specific client base. This knowledge is translated into successful key phrase identification and intelligently implementing these key phrases.
Contact us to start building your custom e-commerce storefront.