Web-mercial Marketing

Web-mercial marketing provides a unique and innovative way to quickly and effectively communicate your message to a targeted audience.  One-to-two-minute electronic marketing presentations, web-mercials require a small commitment on the part of the viewer but provide a powerful impact for the marketer.  Designed to achieve the highest emotional impact possible, most web-mercials include an interactive "call to action" at the end of the web-mercial, to 'strike' at the peek of the emotional connection.

Utilizing custom designs and engaging story lines we develop award-winning web-mercials by artistically employing a variety of media to quickly tell a story. Web-mercials combine high quality photographs, engaging animated text, dynamic graphics & music or narration, web-mercials can easily appeal to a viewer's emotions - creating an immediate connection. Applications for web-mercials are endless. We have identified two primary markets finding great success with web-mercials:

Not For Profit web-mercials - Not for profits, find web-mercials to be a highly effective means of appealing to potential donors as well as educating untapped membership communities. Some of the typical not for profit web-mercial topics include:

  • Annual Giving Campaign Web-mercials
  • Capital Campaign Web-mercials
  • Recruitment & Membership Web-mercials
  • Event Promotion Web-mercials

Commercial Web-mercials - Commercial organizations ranging from manufacturing companies to service providers are constantly implementing web-mercials in a variety of applications. Found to be quick educational tools web-mercials are essential elements to a comprehensive marketing plan. Some of the typical commercial applications include:

  • New product marketing web-mercials
  • New service marketing web-mercials
  • Competitive advantage web-mercials
  • Talent Recruitment Web-mercials
  • Company Messaging Web-mercials

The added benefit to web-mercial marketing is the wide variety of delivery methods. Here are just a few of the possibilities:

  • Web-mercials featured on USB Flash Drives
  • Links to web-mercials sent via e-mail marketing campaigns
  • Web-mercials integrated into an existing website
  • CD Web-mercial distribution
  • Dynamic PowerPoint presentation introduction frame
  • Looping web-mercials displayed for trade shows, sales events, etc.
  • Easily incorporated into viral email marketing
  • Designed to allow viewer click-through rates to be easily tracked
  • Customizable message to address multiple audiences with a single web-mercial marketing campaign

Contact us today to speak with one of our Web-mercial marketing specialists and get your message seen, quickly & effectively.