College Marketing, College webmercials, University Marketing - Rochester, New York

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Colleges & Universities

Higher Education StudentsWhen choosing a college or university, potential students are too often overwhelmed by unsolicited and unwanted marketing messages. We help academic institutions differentiate themselves in a highly competitive marketplace and bring a new dimension to outbound marketing campaigns with targeted communications that use a smart mix of broadcast, email, website and direct mail.

Admissions CD's & DVD's

Have you ever considered using an interactive CD for your admissions marketing? We deliver full-screen testimonials from students, faculty and alumni, drive traffic to your website and supplement your current materials or replace your outdated viewbook with today's interactive technology. This is simply the most effective way to capture the interest and attention of a generation that has grown up with technology. We provide a complete solution from crafting the message to video production, interactive development, graphic design and disc replication.
Case Study: University of Rochester Simon Graduate School of Business: Where Thinkers Become Leaders CD-ROM and DVD
Case Study: Nazareth College: Get Connected CD-ROM

Webmercials

Flash Presentations (or "Webmercials") are very effective tools for recruiting new students or motivating high potential alumni donors. Whether delivered via email or as a component of your website, these 15-90 second animations will give your school a WOW FACTOR that will cut through communications clutter and drive your message home. We provide the complete range of services, including photography, scripting and storyboarding, animation, music and voice-over narration. Bring your message up-to-date and get noticed!
Case Study: Kodak DC5000 Digital Camera

Admissions Personalization Campaigns

Personalization, made possible by today's technology, keeps prospective students ENGAGED in the admissions process from their first inquiry right through to orientation. Our programs allow counselors to store and track the progress of interested candidates on the web to dramatically increase the productivity of your admissions department. Best of all, by utilizing pre-existing modules from our interactive-campus online training system, we deliver a truly personalized campaign quickly and cost-effectively.

Virtual Tours/Interactive Campus Maps

Our immersive virtual tours are more than 360° panoramic photos stitched together. We go the extra mile by combining Quicktime VR, interactive maps and an intuitive interface to make the experience more exciting. We can also integrate photos, video and marketing messages to add interest and excitement to your virtual campus tour.
Example: Corporate Communications Studio Tour