Training Website

The next phase or level to consider adding to a web site is interactive training or educational material. This type of site can vary drastically in complexity.

Some sites are meant only to simply provide instruction on how to do something. Other sites are much more complex. Take for example this training web site created for Eastman Kodak Company, http://www.kodak-dpt.com. This web site is meant to train in an interactive environment the features and benefits of digital cameras and related products. In addition to real-time testing and data collection, the web site also provides the web site administrators with a very robust series of data and user tracking and analysis tools.

A good addition to an eCommerce site would be an explanation and training on how to use the products sold on the web site.

Additionally, why not explain to users why the manufacturer's line of products is superior to that of the competition. Many times a training web site section can be an advantageous addition to an existing web site, in more than one way. Many search engines weight educational content above that of marketing content. By adding educational content to your web site, you can gain higher natural rankings in some search engines!