Search Engine Optimization (SEO) &
Search Engine Marketing (SEM)

Search engine optimization (SEO) from Corporate Communications, Rochester search engine marketing firm

(Rochester NY)Search Engine traffic dominates the online world. Increase Web site traffic and you will increase qualified visitors to your site. Unknowingly, some web site designers have created many obstacles for search engines, which results in less prominent positions during searches. To be truly effective, Search Engine Optimization service is required.

Effective Search Engine Optimization requires changes to the words on each page of your web site. To increase web site traffic through search engine optimization, edits to the HTML code, and sometimes even site navigation, may be necessary.

To increase web site traffic, use an ethical search engine optimization company.

Rochester, NY-based Corporate Communications utilizes keyword research and Web analytics, we keep you two-steps ahead of the competition. Because it is an ongoing process, Search Engine Optimization (SEO) sometimes requires larger up-front investments; but, it dramatically increases the number of quality Web site visitors, paying for itself in a very short time.

Although most of our Search Engine Marketing clients are local to the Rochester and surrounding Western New York areas, our Search Engine Optimization has brought them increased business from outside the Rochester market.

Search Engine Optimization & Search Engine Marketing Overview

Below is an example of a typical Search Engine Marketing (SEM) campaign. To customize a campaign, services can be added or removed.

Phase I: Analysis

• Web site traffic analysis & visitor profiles
  An overview of visitors to your Web site, profiled by search engine referrals and visit pattern
• Search engine results
  Lists all search terms visitors to your site used before being referred by the search engine results page
• Search engine inclusion listing
  Lists which pages of your Web site are listed on which particular search engine
• Analysis of Web sites linking to your site
  Discovers which Web sites link to yours (per search engine listing); discovery of industry-related sites for quality linking
• Keyword/keyphrase research & analysis
  Which keywords and phrases are currently being searched for? Our keyword databases search actual search engine queries from Google, Yahoo and over 30 other search engines.
• Page-by-page Web site analysis
  Displays each page of your Web site as a Search engine spider would see it
• Web site design analysis
  Discovery of design elements that may adversely affect search engine rankings
• Web site code analysis
  Analysis of HTML code utilized in your Web site that can be optimized to improve search engine rankings
• Competitive Analysis
  Discovers competitors at the top of search engine result pages (SERP) for competing keywords or keyphrases

Phase II: Execution

• Optimization of Web site content / copy editing
• HTML coding optimization using proper styles
• Potential redesign of individual site elements, if applicable.
• Creation/Optimization of Web site meta tags
• Implementation/Optimization of intra-site cross-linking
• Advise on the rewriting of dynamic URLs
• Submission to search engines, search directories and other industry-specific sites

SEO/SEM Phase III: Results Monitoring

• Search Engine Submissions: paid inclusion or free?
• Directory Submissions: general and industry specific
• Link Building Leads: We advise you on a link building campaign. This is a very important final step that should never be forgotten about. Ask about our link-building campaigns.
• Targeted Sales Leads: We generate leads for your web site. Optional
• Monthly reports: Optional monthly reporting keyword saturation, PPC campaigns, cutting edge user statistics and more.
• Maintenance and Research: We research ways to improve your ranking. We monitor what your competitors are doing and counter their attempts to get your traffic.

We offer a la carte pricing for this service. Our firm can provide you with full-service optimization or we can supplement the work that you are already doing in-house. You decide. The cost of your Search Engine Optimization Campaign also depends upon the following considerations:

What are your expectations?

• What is the number of keywords and key phrases you want optimized?
• What is the number of links required for you to match the top ranking competitor's link popularity?
• Technical considerations: site architecture, dynamic content, software and technology used.

Let Corporate Communications help you build and grow your online presence. It is the first place customers go to look for products/services and the first step prospects use to find vendors. If you are not in the game, you may someday find yourself out of business.

Are you interested in Requesting a Quote, or would you like more information on Search Engine Optimization?