Product Catalog Website

A web site successfully implemented that is based on a marketing brochure but extends its reach by incorporating a product catalog is a web site that is beginning to utilize the power of the Internet.

Here is a good example of why putting a product catalog online is extremely useful:

Imagine a company offers about 1000 different products or product configurations. Due to the nature of the business assume there will be a change to the configurations or availability of one product each week. The marketing department has been tasked with promoting the entire line of products with as much detail as possible - worldwide, to approximately thirty thousand dealers. The problem becomes quickly obvious - a mass distributed product catalog is a costly and an impractical solution to the company's marketing needs.

A web site incorporating a product catalog is a perfect match. Every week when the product modification is needed, the web site administrator (person making web site changes) can simply log onto the site and implement the required change. If the site utilizes modules similar to Corporate Communications, Inc.'s Administration Modules or a similar Content Management System this duty can be transferred to a non-technical administraor.