Driving sales for new E-commerce site
February 17, 2003
When Doran Sales, a national distributor of NASCAR racing merchandiser, wanted to increase sales of its branded merchandise, they choose Corporate Communications, Inc. to redesign their website and create a simple-to-use e-commerce component that would put their revenues into the fast lane. Attention-getting graphics and tight navigation lets visitors locate products for their favorite race team or driver. The site also spotlights special sales, new products and featured items. If buyers can't find exactly what they are looking for, the site offers a keyword search. To keep ongoing site maintenance costs affordable, Corporate Communications built-in a user interface that supports fast and easy additions, deletions and revisions by in-house Doran Sales personnel with no knowledge of web page creation! Management can stay on top of online revenues and order statistics with a custom configured administration and reporting tool. The site can be found at www.77sports.com. For more information regarding this site or others, please call or email us at info@corp-com.com.
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