July 27, 2006

Working towards increasing online revenue through their Ecommerce website, specialty light bulb reseller, Bulb Direct partnered with Ecommerce website design and development agency Corporate Communications, Inc. to overhaul their Ecommerce website.

Starting from a blank slate, Corporate Communications designed a unique information architecture model that closely matches the product distribution structure the company is centered around. Once the information architecture for the Ecommerce website was established, a custom website design was created through a series of creative sessions with the Bulb Direct marketing team. This process helped to ensure the website graphic design, matched existing corporate standards.

Following the custom website design, a straightforward navigation structure was integrated with the custom website design resulting in a simple straightforward user experience. The ultimate goal in the design of the navigation was fast and efficient access to the products users were searching for. This was accomplished by creating a dynamic database driven product finder.

The product finder is based on product specifications the website administrators determine and input using the content management system. The content management system is comprised of a series of control panels that provide the website administrator with the ability to add, delete and edit products that appear on the Ecommerce website. This system helps to keep the products that appear on the Ecommerce website up-to-date & accurate.

Completing the custom Ecommerce website, a complete collection of Ecommerce website usage statistics are accessible to the website administrators 24x7. These reports help guide in the information displayed on the website and help gauge overall traffic on the site including unique visitors and overall number of visits.

For more information regarding this Ecommerce website or other websites we have produced please contact us today. One of our account executives will be happy to speak with you and answer any questions you may have. To get your own Ecommerce website project started, provide some preliminary information through our Request a Quote form and an account executive will get back to you soon.