May 10, 2006

The Downtown Fitness Club began a promotional campaign for the opening of its new facility at 50 Chestnut Street (Rochester, New York), with the launch of their web site. Designed for ease-of-use and customized to effectively serve the unique needs of this new fitness center, the site was built to evolve with their business.

Corporate Communications, Inc. worked closely with the leadership team at Downtown Fitness Club to grasp their vision for the design and functionality of the fitness club site. In order to empower the club's staff to make changes and updates to their calendar of classes and events on a sustainable basis, we implemented a custom content management system. This secure administrative tool allows Downtown Fitness Club employees to securely update news and calendar items at their convenience.

The design of the site seamlessly works to support the image of the new Downtown Fitness Club in the heart of the Rochester business district. Our designers embraced the existing logo and marketing material designs to create a corresponding look and feel for the web site. The result is a brand consistency that allows for maximum visibility by the public. As industry experts, the leadership team at the Downtown Fitness Club developed initial content for the static and dynamic pages.

Our team then applied their expertise in Search Engine Optimization to ensure this content would maximize the fitness club's listing results in top search engines. Downtown Fitness Club recognized the need to provide a two-way communication tool for their customers. The launch of this cutting-edge web site immediately establishes the Downtown Fitness Club as the type of professional entity from which they draw their clientele. The Downtown Fitness Club web site (www.DowntownFitnessClub.com), allows for staff to simply communicate with their clients and for potential customers to communicate with the club at their convenience. We have effectively implemented interactive technology that allows the Downtown Fitness Club to operate more efficiently enabling their web site to truly work for them.

Considering a new marketing campaign? Curious how your corporate brand stands up against your competition? Looking to Breathe new life into your web site? Our experienced and dedicated teams are ready to work with you to energize your business! Contact us today to speak with one of our marketing consultants and bring your own campaign to reality.