December 9, 2005

Guided by new corporate branding, Western New York Engineering firm Fisher Associates, has launched an extremely effective and informative web site. The engineering firm's web site design and web development was produced by the innovative web design and development teams at Corporate Communications, Inc. Our teams worked hand in hand with the engineering firm's web site initiative team to create a comprehensive and unique web presence that:

• Stayed within the initial project budget
• Met technical and creative challenges
• Provides Rochester New York Fisher Associates with day to day maintenance capabilities
• Works seamlessly with other corporate marketing initiatives
• Is technically sound and will grow and expand with the engineering firm's expanding needs

Our web design experts crafted a web design and web site user interface to breathe new life into what was a visually aged engineering web site. The team was careful to maintain corporate visual requirements and standard web best practices when designing and developing the new web site. The accompanying web user interface is extremely user-friendly and simple to navigate, resulting in a very approachable and navigable web site. Many elements of the web site are under the control of Fisher Associates. Control is provided through a sophisticated, yet simple to use CMS (Content Management System.) For example the system enables authorized members of Fisher Associate's staff to make timely updates to content and add new engineering project case studies to the site. These updates are performed using a standard web browser which requires no technical knowledge or specialized software. Throughout the project our SEO (Search Engine Optimization) / SEM (Search Engine Marketing) experts collaborate with the designers and developers guiding decision making that makes the site Search Engine friendly and works towards elevated search results rankings. Additionally, these experts worked with the content provided Fisher Associates molding it (when appropriate) to focus on specific keyword phrases. The Fisher Associates team and management were pleased with the resulting web site, and is looking forward to working with Corporate Communications, Inc. again in the future. If you have questions about this project or would like more information about what we can do for your company, please call or contact us and one of our Account Executives will be happy to discuss your marketing goals.