August 26, 2005

In an effort to reshape their business, Rochester NY Mortgage Company, Pen Web Funding Group worked closely with their creative marketing partner, Corporate Communications, Inc. to produce an all new marketing campaign for their company. The first phase of this campaign focused on revitalizing the Pen Web brand. As part of the brand revitalization a new corporate tag line and company logo were created. Following the brand redevelopment, the focus was turned immediately to an overhaul of the Pen Web online presence. A new web site design reflecting the updated brand and incorporating a straightforward web site user interface was design and developed. All new content was created for the site through a team approach involving content development experts from Corporate Communications, Inc. and the management of Pen Web Funding Group. As the web site launched the next phase of the campaign was kicked-off. This phase included the development of a custom postcard to be used for direct mail marketing and a comprehensive Pay Per Click campaign. As the Pay Per Click (PPC) campaign continues and the initial campaign is coming to a close, discussions continue planning for the next marketing campaign to focus more specifically on services provided by the group. Considering a new marketing campaign? Curious how your corporate brand stands up against your competition? Looking to Breathe new life into your web site? The experienced and dedicated team at Corporate Communications, Inc. is ready to work with you to energize your business! Contact us today to speak with one of our marketing consultants and bring your own campaign to reality.