May 26, 2005

Hartwick College, a small Liberal Arts College located in Central NY sought a way to more effectively convert accepted applicants into full time students. The college recruitment office knew they had to speak directly to the potential college students in a voice they could relate to. Working with Corporate Communications, Inc. the decision was made to deliver an e-acceptance message to each applicant who was accepted. A campaign was devised focusing on an acceptance Webmercial as the key delivery mechanism. An acceptance letter inviting students to enroll at Hartwick College was sent. In each letter, the recipient was directed to visit a new web site with a message espically for them. The message was an emotionally charged Webmercial, revealing numerous reasons to attend Hartwick College. This online invitation was extremely well-received. This fact became evident by the number of students who viewed the Webmercial not just once but numerous times. A detailed tracking system was implemented, providing the College with accurate statistics regarding the viewers and successful applicant conversion rates related to the Webmercial. For more information about how a webmercial by Corporate Communications, Inc. can help get the message of your campaign across, please contact us today. To view the Hartwick Webmercial visit http://www.choosehartwick.info.