May 1, 2005

While investigating alternative methods of soliciting online giving, the Eastman School of Music found themselves awed by webmercials Corporate Communications, Inc. had crafted. The Eastman School was concerned that the existing collateral materials and established Eastman School identity could not be successfully translated into a webmercial. Not only were we able to deliver a compelling webmercial for the Eastman School of Music, but we were able to successfully capture the essence and overall identity the school has been promoting.

The resulting Eastman School of Music webmercial needed to appeal to the emotions of the viewers. The viewers needed to leave the presentation with a feeling of wanting to give, not a feeling of being pushed to give to the Eastman School. To achieve this feeling of wanting to give to the Eastman School, we created a slow flowing webmercial with vibrantly colorful images. The original background score melds gracefully with the images and is only further enhanced by the storyline.

The main purpose of this Eastman School webmercial was to solicit online giving. To make the experience as painless as possible, it is directly connected to a secure online giving portal. The positive response the Eastman School has experienced thus far has been amazing! Not only was the Eastman School of Music pleased with the result but it has spurred additional interest from other schools interested in promoting their own musical events.

The Graphic Design Supervisor of the Eastman School of Music had this to say: "The webmercial was presented to Eastman's development office and my supervisor, the director of advancement, on Friday. They absolutely love the piece. In particular, they commented on the unique transitions that you created and how beautifully the images flow from one to another. They also felt the strong emotional response that they were looking for."

For more information about webmercials visit the Flash Design section of our web site. If you are interested in have a webmercial developed for your organization or have questions about the Eastman School of Music webmercial, contact us today and one of our representatives will answer your questions.

Experience the Eastman School of Music Webmerical for yourself.