As the upstate NY security design and security installation firm Securitronics began to grow and expand their security service and security product offerings, the need to refresh the company web site became increasingly evident. The original web site was created in-house by a staff member based in the Rochester NY security office. While it told part of the Securitronics story by no means did it give web site visitors a complete understanding as to the scope of security services and security related products Securitronics offers. Additionally, members of their sales team were embarrassed to send prospective clients to the old security web site because of its dated web content and overall amateur appearance.
Securitronics set forth with a goal to create a new, updated web site, one they would push security clients towards. Corporate Communications, Inc. met their goal with what is sure to become an award winning web site, but more importantly, a web site that will help Securitronics provide better service to their security clients. The web site was given an overhaul from the ground up. A new information hierarchy was devised that would compliment the new navigation and web site user interface.
The web site user interface was designed to meet the guidelines of Securitronics' new Corporate Brand. All new content was created through a team effort between the management of Securitronics and the creative staff at Corporate Communications. The resulting content was then modified by our Search Engine Optimization experts (SEO) in an effort to achieve high rankings in popular search engine results.
Behind the scenes, an elaborate client support system was integrated into the web site to provide clients with a convenient means of requesting support for their security systems across multiple locations. The security system notifies Securitronics' Security experts and logs the service requests for future notation and follow-up. In addition to the online support system, the web site also has a user friendly Bulletin Board System (BBS) to provide an open exchange between clients and Securitronics representatives in regards to security based topics.
For more information about upgrading your company's web presence contact Corporate Communications today. To get a first hand look at the results created for Securitronics, visit http://www.securitronics.com.