Description

The goal of this email marketing campaign was two fold. First, as a newly opened store front it was critical for the campaign to drive business to the brick and mortar location. This was achieved using an in-store only coupon.

Second was to grow an almost non-existent email database. The viral element of this email fulfilled that goal by providing recipients with an easy way to share the coupon with friends and family, but required secondary users to opt-in to the email database to receive the coupon.