Guiding Your Identity In The Right Direction.
Many times when we develop a new identity for a client, we will also recommend creating a Corporate Identity Style Guide. This guide is not meant to limit creative designs and possibilities, but to establish usage guidelines and standards for various elements of the new identity, such as logo usage, colors, fonts, images, icons, style, etc. It simply provides a practical set of specifications to ensure that the new Brand / Identity is properly applied and protected. This ensures that not only the company logo, but the entire identity of the business remains consistent and recognizable.
Do you need a Brand Warden?
Additionally, Corporate Communications, Inc. can participate as a Brand / Identity warden for developing future communication tools. We manage the execution of the marketing and creative initiatives for many of our clients to ensure the integrity and consistency of their Brand / Identities are held to the highest standards. It is important for your company’s visual identity to be easily recognized at every customer touch point, from initial contact to final sale. Your Brand / Identity should appear on everything from your advertising and promotional materials to your internal communications. We either execute these programs for you using our own in-house resources or oversee resources selected by our client’s choosing.
Let Corporate Communications, Inc. know if you need help with your Corporate Identity.