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Simon Graduate School of Business Administration,
University of Rochester
Annual Fund Webmercial
Each year, The Simon School, a top-ranked graduate business school in Rochester, conducts a campaign asking alumni to donate to the school.
To inject life into this repetitive message, Corporate Communications produced a two-minute webmercial delivered via email.
This flash based mini-movie uses music and motion graphics to suggest that a gift to Simon will increase the value of a graduates own degree,
plus engage the worlds next generation of business leaders. The goal was to create a value proposition and move the audience to immediate
action.
The execution resulted in a wave of online donations from a single mass email. The webmercial was so successful
in showing off the Simon School that it is being repurposed for marketing to potential MBA and PhD candidates.
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